Gallery 2021

the year it all started

the gallery

2021

09-04-2021

First Instagram picture

Ah, our very first Instagram post! It makes me laugh now, especially because I was a vegetarian at the time. This picture had quite the impact on my friends; one of them even assumed I loved oysters after recalling this photo from my feed!

(Just to clarify, I really don’t like oysters)

17-04-2021

First product shoot

Our first ever product shoot took place in my room, nestled in the heart of Breda, the Netherlands. The shimmering fabric in the background is one of my all-time favourite blouses and the decor features my favourite house plant - I had to get creative! Yet, despite the makeshift setting, I’m still very happy with how the photo’s turned out.

18-04-2021

First Instagram feed

It’s always nostalgic seeing our old logo! Also, it’s pretty funny that I posted a quite random landscape photo amongst all the jewelry content.

Before

After

17-04-2021

First products were made

Above, you can see the before-and-after of our all-time bestselling triple pearl earrings. If you look closely at the first picture, you'll notice I was considering whether to place beads under the first pearl. Do you think I made the right choice? (move the slider in the middle of the picture)

20-04-2021

The connected earring was born

It was my first attempt and it was an instant hit from the beginning! To this day, I still adore this design.

21-04-2021

first shoot

The first photoshoot took place in a charming little park in Breda. My best friend and I chose a sunny afternoon to showcase the jewelry. I remember feeling very uncomfortable in front of the camera, trying my best to act natural whenever someone walked by, haha!

25-04-2021

first 'desk'

Being the chaotic person I am, my initial approach to making jewelry was completely unstructured and driven by creative flow. I often found inspiration late at night, so that’s when I would settle down at my jewelry table—which was really just my dining room table.

29-04-2021

First order

I remember this vividly! My webshop had no photos yet, and even the products ordered were without images. One of my friends stumbled upon the site and simply just decided to place an order! I was completely bewildered when I saw that first e-mail.

15-06-2021

First 'professional' shoot

My friend, a professional photographer, took our photos on the roof terrace of my house. At the time, it felt incredible professional to me. Naturally, all the models were my friends, and luckily they are all beautiful people. Then it was my turn! It was my first experience in front of a professional camera and I was very nervous once again.

14-07-2021

First selling point

Our very first selling point was Danielle’s store, “Het Winkeltje”,located at Prinsengracht 228 in Amsterdam. She was the first to believe in me and my jewelry, and I will always be grateful for her support.

16-07-2021

First goldsmith course

After creating jewelry for myself for some time, I knew it was time to elevate my craft. I decided to enroll in goldsmithing lessons for a year. Launching a complete gold collection had always been a dream of mine.

21-08-2021

First workspace

My first workspace was simply a table in the middle of the room, haha. It was pretty inconvenient, but it worked! This is where UNWIND was born.

21-08-2021

little room shop

I know I said our first selling point was “Het Winkeltje”, but actually it was a table in my own room, haha. This is where visiting friends would buy their first UNWIND jewelry pieces.

1-12-2021

webshop live

It took me several months of hard work to finally get the webshop to launch, so you can imagine just how excited I was! We only got two sales during the launch, but I was still very proud.

9-12-2021

first big order

In the video above, you can see me stringing pearls and truly enjoying life really. This was one of those moments where I truly felt like a real production house and realized that my dream could actually become a reality.

11-12-2021

first market

These two days were the craziest of my life! I sold SO much jewelry—it was insane. After that weekend, I decided to dive into UNWIND full-time right away

25-12-2021

christmas shoot with mom

A shoot with my greatest supporter from day one! Over Christmas, we rented a beautiful house in Amsterdam, and the owner was incredibly inspiring. He really encouraged me to pursue my dreams.