2024
26-02-2024
MOST ORDERS EVER
Before I left for my three-week surf trip, I decided to offer a little discount—and WOW, I received more orders than ever
29-03-2024
NEW COLLECTION SHOOT 2024
This shoot was a milestone for UNWIND. We rented the location I had been eyeing since I started the brand, and the entire day felt like a dream come true
29-03-2024
FIRST TIME ANALOG SHOTS
During the new collection shoot for 2024, I brought along my two analog cameras that I inherited from my grandpa. The photos turned out absolutely amazing, and can still be seen on our Thank You cards.
Note to self: hire an analog photographer for our next shoot!
08-05-2024
FIRST PRODUCT SHOOT
As I worked to create a moreaesthetic Instagram feed, I realized I needed cleaner, product-focused photos. So, I dedicated a whole day to shooting in my living room with my friend Sanne from @bysannephotography.
07-05-2024
NEW STORE: SWAN HAARLEM
When the owners of the Swan Store announced they were opening another location in Haarlem, I did not hesitate for a second. Haarlem is just a 20-minute drive from Amsterdam, and as of today it’s one of our best-selling selling points.
12-06-2024
UNWIND X ESRA
I loved this collaboration! Esra Dekker, known from the Dutch television show "B&B Vol Liefde," and I teamed up to create two stunning pearl pieces: a necklace and a bracelet
29-07-2024
MY BIRTHDAY
It was the most incredible day ever—I received 32 orders in just one day
08-08-2024
first video campagne
finally teamed up with Anouk Fleming for a video shoot, and it turned out to be the perfect day at the beach. I’m so pleased with the results! I must admit, though, some people gave me odd looks when I brought my whole duvet to the beach. But hey-everything for the right shot!
12-09-2024
NEW STORE: SWAN ROTTERDAM
Rotterdam was on top of my list for new stores, so I would not miss the opportunity to participate when this store opened. It’s beautiful, with windows on every side; finally a store in which I can shoot some proper content without a hassle.
07-10-2024
NEW STORE: SWAN THE HAGUE
As if four Swan Stores was not enough, I joined this one too ;) That means I have five Swan selling points for 2024!
24-10-2024
UNWIND X CHILLI CHANS
The collaboration of my dreams! Alongside my day-one market friend, I designed a necklace called “hotmess” to reflect our journeys of starting a business without any prior knowledge. This necklace holds a special place in my heart, and I still wear it every single day.
see our full collection
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