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About us

OUR BRAND

‘’UNWIND - a bold Amsterdam-based waterproof jewelry brand, the finishing touch for every look’’

Our mission from the very beginning has been to create and design jewelry that is both affordable and, crucially, durable. We prioritize quality in our craftsmanship to ensure that our pieces can withstand the test of time while remaining accessible to our customers.

Our brand is designed to elevate your self-expression, serving as an extension of your individuality. We aim to empower individuals by providing pieces that authentically reflect their unique style and personality.

THE STORY

We are proud – and honestly, a little wtf is happening?! – to share how far UNWIND has come.

UNWIND was launched on December 1, 2021, in a small student dorm in the city center of Breda, featuring a collection of handmade pieces. Lisa Romee was motivated by desire to create unique items that did not previously exist.

On October 1, 2023, UNWIND made a significant move to Amsterdam, where it has become a prominent presence at the Noordermarkt and street scene. Nowadays UNWIND has established a strong identity as a bold and innovative brand in the jewelry market, focused on waterproof products.

And the biggest milestone yet: on February 1, 2025, we opened our very own store in the heart of the Negen Straatjes, come visit us at Runstraat 29H, Amsterdam.