2024

26-02-2024
MOST ORDERS EVER
Before I left for my three-week surf trip, I decided to offer a little discount—and WOW, I received more orders than ever
29-03-2024
NEW COLLECTION SHOOT 2024
This shoot was a milestone for UNWIND. We rented the location I had been eyeing since I started the brand, and the entire day felt like a dream come true


08-05-2024
FIRST PRODUCT SHOOT
As I worked to create a moreaesthetic Instagram feed, I realized I needed cleaner, product-focused photos. So, I dedicated a whole day to shooting in my living room with my friend Sanne from @bysannephotography.

07-05-2024
NEW STORE: SWAN HAARLEM
When the owners of the Swan Store announced they were opening another location in Haarlem, I did not hesitate for a second. Haarlem is just a 20-minute drive from Amsterdam, and as of today it’s one of our best-selling selling points.

12-06-2024
UNWIND X ESRA
I loved this collaboration! Esra Dekker, known from the Dutch television show "B&B Vol Liefde," and I teamed up to create two stunning pearl pieces: a necklace and a bracelet
29-07-2024
MY BIRTHDAY
It was the most incredible day ever—I received 32 orders in just one day
08-08-2024
first video campagne
finally teamed up with Anouk Fleming for a video shoot, and it turned out to be the perfect day at the beach. I’m so pleased with the results! I must admit, though, some people gave me odd looks when I brought my whole duvet to the beach. But hey-everything for the right shot!


12-09-2024
NEW STORE: SWAN ROTTERDAM
Rotterdam was on top of my list for new stores, so I would not miss the opportunity to participate when this store opened. It’s beautiful, with windows on every side; finally a store in which I can shoot some proper content without a hassle.

07-10-2024
NEW STORE: SWAN THE HAGUE
As if four Swan Stores was not enough, I joined this one too ;) That means I have five Swan selling points for 2024!
24-10-2024
UNWIND X CHILLI CHANS
The collaboration of my dreams! Alongside my day-one market friend, I designed a necklace called “hotmess” to reflect our journeys of starting a business without any prior knowledge. This necklace holds a special place in my heart, and I still wear it every single day.
30-10-2024
VOGUE
Featured in Vogue. A moment that marked how far UNWIND has come from its very first days.
16-12-2025
BID ON OUR FIRST STORE
We placed our very first bid on a physical store. The moment UNWIND started becoming more than just an idea.
Still curious? Find out what happened with UNWIND in 2025

2021
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2022
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2023
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2024
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2025
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2026
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